THE ROLE: We’re looking for a Senior Manager, Customer CRM to play a critical role in customer marketing by leading HCP email strategy and development. This role sits at the intersection of brand marketing, data, and customer experience, and will be responsible for shaping lifecycle marketing programs that drive meaningful engagement and business impact. The ideal candidate brings deep expertise in email marketing strategy, a strong analytical mindset, and the ability to influence cross-functional stakeholders. This individual will act as the email channel authority, guiding brand teams and ensuring best-in-class execution across campaigns. IN THIS ROLE, YOU WILL: Own the email channel strategy for HCP, leading the development and execution of data-driven, lifecycle marketing programs aligned to brand and business objectives. Manage a team of marketers and creative agency for asset development and execution Serve as a strategic partner to brand marketing teams, translating business goals into integrated email strategies and customer journey plans. Leverage analytics and performance insights to shape content strategy, optimize engagement, and drive continuous improvement across the HCP lifecycle. Define audience strategy and segmentation approaches, ensuring precise targeting and alignment with broader omnichannel initiatives. Establish and champion email marketing best practices, including segmentation, personalization, testing frameworks, deliverability, and channel optimization.
YOU BRING: 7+ years of experience in marketing, with a strong focus on email or CRM marketing. Experience within the pharmaceutical, healthcare, or other highly regulated industry preferred. Strong analytical skills with experience using data for decision-making Experience managing others and/or an advertising agency Excellent communication, project management, and organizational skills. SalesForce Marketing Cloud (SFMC) experience a plus Bachelor’s degree required
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees. This job is eligible to participate in our short-term incentive programs. Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html