Candidates for this position can be located in either Florham Park, NJ or Mettawa, IL. Talent will be hired at a level commensurate with experience. Purpose: The Marketing Manager, Consumer Marketing, plays an integral role in driving success by leveraging DTC strategies and best-in-class execution in support of the Migraine Franchise and the extended cross-functional Consumer Team. Responsibilities: Translate brand strategy into omnichannel marketing plans that reflect the positioning of the brand, while aligning to brand objectives Pull through strategic direction for agency partners and internal stakeholders to deliver high-quality work on time, on budget, and in alignment with strategic goals Utilize marketing skills to lead the creative development and deployment of insight-driven, channel-specific, and personalized content Work closely with marketing team, media agencies and partners to build and optimize yearly media plans Work with cross functional team to monitor channel performance, report on key metrics, and optimize campaigns to maximize ROI and engagement Work with cross functional partners to enhance brand messaging and strengthen promotional claims within the label. Make proposals and recommendations based on business direction, market dynamics and data. Work with research/analytics teams to generate and analyze consumer data/insights to inform and improve audience focus and tactical execution. Maintain awareness of relevant market dynamics and trends, and the application on the franchise and business plans. Effectively communicate the strategy and objectives of your work to internal cross-functional partners and sales leadership to drive brand business objectives. Competencies: Competency in core marketing capabilities such as creative development, translating analysis to insights, optimization across the marketing mix Proven ability to lead and influence cross-functional teams (internal and external), including timeline and budget management Strong written and interpersonal skills Self-starter and proactive attitude Strong collaboration skills Success working in a matrixed organization to drive alignment to brand objectives
Bachelor's Degree Marketing experience with proof of building proficiencies in all marketing skills Preferred Qualifications: 5+ years of Consumer marketing or relevant marketing experience.
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees. This job is eligible to participate in our short-term incentive programs. Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html