Your Opportunity at Arc’teryx:
As the Manager of Retail Communications for North America, you will play an essential role in supporting our retail Stores. Holding deep subject matter expertise in all aspects of store and HQ operations, you will develop strategies and operational plans to build and enhance our retail content engagement approach, translation services and communications platforms. You will lead a team that works collaboratively with HQ partners, Operational Solutions team members and Retail Leaders, in building integrated processes that identify retail impacting initiatives, assesses their impact and sequences their delivery to our NAM Retail Store base. This same team is responsible for communicating retail impacting programs and initiatives via ad-hoc, weekly, monthly, and annual communication channels and views, in a way which is timely, impactful, and relevant to business operations. Leveraging your expertise and listening to feedback from our Retail Leaders, you will be engaged in continuous improvement process with a goal of creating the optimal conditions for success for our Stores. You will synthesize the communication touchpoints across retail and create strategy for cascading initiatives and programs across the channels. You will build into the future of integrated platforms and continue to push the boundaries of impactful and effective communication to our retail teams.
This role is based out of our North Vancouver office and is open to a hybrid work schedule.
Meet Your Future Team:
The Operational Solutions team plays a critical role in supporting our organization’s operations, growth, and achievement of business goals. Operational Solutions is in service to the commercial-retail business and creates best-in-class guest experiences, store programming and processes. Our work enables the business to operate effectively, intentionally and scale for the future. You will be joining a high trust and high-performance team that has a deep commitment to results, relationships, and fun.
If you were the Manager, Retail Communication Channels - NAM now, here are some of the activities you would be doing:
Evolving our communications strategy using Zipline - our digital workplace experience Leading development of content and editorial strategy that increases employee engagement, stoke, operational commitment and adoption Leading development of content translation strategy that supports our regional growth through an ongoing assessment of the translation strategy, process, and budget Supporting with supplementary communication for EMEA Leading ongoing support and optimization and evolution of our retail intranet platform Partnering closely with our Retail Change, Calendaring and Capacity function to enable and deploy key initiatives and programs Building, sustaining, and evolving a communications channel matrix that is outcome based Communicating governance and standards, including channel usage, message prioritization and publishing cadence Managing communication governance, intake, prioritization, and approval workflows across HQ functions communicating to stores Reducing noise and distraction by ensuring communications are clear, prioritized and aligned to retail capacity. Defining and tracking retail communication effectiveness metrics and develop strategies to close gaps Providing insights and recommendations to Retail Leadership on communication effectiveness Leading and developing a team responsible for retail communications, editorial planning and channel management Navigating and reprioritizing urgent or high-impact and high visibility communications through effective recommendations and discernment to gain leadership approval
What can you look forward to in the future of this role?
Committing to a future where we streamline communication into one channel, saving time and allowing the focus to be with our guests Creating a structure where our Retail teams form an advisory committee that are given the opportunity to form the content Shifting to a multimedia focus comm channel that incorporates more imagery and media, and matches how our users engage on other platforms, while ensuring a Retail voice is translated to content Addressing the need of our Regional Managers and Regional Training Managers and partnering with them in how they manage communication with their teams Assessing the known and unknown channels that stores are leveraging for communication
Are you our next Manager, Retail Communication Channels - NAM?
You have a Bachelor’s degree or post-secondary education in Communications, Business, Operations or a related field You have 7+ years’ experience in retail operations, communications or project management You have 3+ years of people leadership experience You have experience defining and supporting communication strategy and execution You have a strong background in retail operations with a passion for problem solving, and a bias towards action You have excel