Open Roles
As an Email & CRM Specialist, you'll deliver and optimize CRM activity across Europe, driving customer growth, engagement and loyalty through email, SMS and digital channels. You'll oversee segmentation, testing, reporting and CRM tools, guide a regional team and collaborate cross-functionally to deliver commercial results, customer development and an elevated customer experience.
Implement the regional CRM strategy by delivering effective email, SMS, loyalty, promotional and data-growth campaigns that strengthen customer engagement and drive commercial performance. Optimize segmentation across email, SMS and digital channels to grow key audiences, improve retention and support long-term customer value. Deliver the CRM roadmap on time, adapting quickly to shifting business priorities. Support the achievement of core CRM KPIs including traffic, sales, acquisition, retention and subscriber development across both online and stores. Contribute to building, managing and re-forecasting the CRM budget. Lead an always-on test-and-learn programme to generate ongoing insight and improve channel performance. Guide and oversee the Email & CRM coordinators day-to-day to ensure CRM initiatives are delivered accurately and on schedule. Enhance regional reporting to provide deeper customer insights.
You'll work closely with cross-functional teams across Europe, collaborating with marketing, digital, and commercial teams to ensure cohesive CRM strategies. This role offers exposure to regional and global stakeholders within H&M Group.
Competitive salary and benefits package. Career development opportunities within a global fashion retailer. Hybrid working arrangements. Professional development and training programs.