The Digital Marketing Content Manager will be responsible for planning, creating, managing and optimizing digital content that supports brand positioning, thought leadership, lead generation and client engagement. Working closely with subject matter experts, marketing and business development teams to translate complex technical information into compelling, easy-to-understand, digital content. Initially, the role will involve working with global and USA marketing and communication teams and external agencies to help deliver US content for the regional website ahead of its launch. You will then be responsible for creating a plan and roadmap to manage a regular pipeline of content for the US website. *Be advised, in-office working at a T&T office is required two to three days out of the work week. Key responsibilities: Content strategy and planning: Develop and execute website content strategy aligned with broader business and Marcomms strategy for the US. Identify content opportunities based on client needs, user engagement, industry trends and business priorities Ensure content supports SEO, LLM, lead generation and thought leadership positioning Content creation and management: Create, edit and publish high-quality, high-performing content including: Website pages / landing pages Insight articles, reports, interviews and thought leadership Project case studies Stories related to events, speaking opportunities, sponsorships, awards and external engagement activities by our employees External email campaigns and client facing-newsletters Translate technical topics from subject matter experts into client-focused content Utilize AI content development tools that the business might be piloting, as appropriate for the type of content being developed Maintain content governance, brand tone of voice, writing guidelines, brand guidelines, etc. Manage and optimize website content using the Content Management System, and partner platforms like Vimeo and Everviz SEO and analytics: Optimize content for search, working with global marketing and communications team and third-party platform such as Semrush and other AI tools Monitor content performance, provide insightful feedback and use it to inform strategy moving forward Track KPI performance for the website Continuously refine content based on data, insights and performance trends Collaboration and stakeholder management: Form strong relationships with subject matter expertise to collaborate and drive the content development process Work closely with the global marketing and communications team and a future network of like-minded digital marketing content managers in various locations across the globe Manage multiple stakeholders and prioritize requests based on the priorities of the business aligned to business development. SOX control responsibilities may be part of this role, which are to be adhered to where applicable.
In-office working at a T&T office is required two to three days out of the work week. Bachelor’s degree in marketing, Market Research, Business, Graphic Design, Communications, or a related field 4-7 years’ experience in digital content, content marketing and B2B marketing Exceptional writing, editing and storytelling skills Proven ability to manage multiple fast-paced projects and deadlines Experience with CMS platforms (Umbraco ideally) and marketing automation tools Experience with AI content generation and review (desirable) Understanding of SEO / LLM best practices and content analytics Ability to collaborate with senior stakeholders and subject matter experts Experience working within a regional team in conjunction with a global team Experience working with localized websites that are linked to a global website Demonstrated understanding of strong visual design principles, with the ability to recognize and evaluate high-quality assets (photography, video, graphics, etc.)
Our inspired people share our vision and mission. We provide a great place to work, where each person has the opportunity and voice to affect change. We want our people to succeed both in work and life. To support this we promote a healthy, productive and flexible working environment that respects work-life balance. Turner & Townsend is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and actively encourage applications from all sectors of the community. Turner & Townsend does not accept any speculative or unsolicited CV’s that have been sent to our internal recruitment team or hiring managers from agencies outside of our preferred supplier list. Any speculative or unsolicited CV’s will be treated as a direct application. It is strictly against Turner & Townsend policy for candidates to pay any fee in relation to our recruitment process. No recruitment agency working with Turner & Townsend will ask candidates to pay a fee at any time. #LI-GO1 Please find out more about us at www.turnerandtownsend.