Team Summary Visa’s Central Europe, Middle East & Africa (CEMEA) team drives growth and innovation across one of the most diverse regions globally. We partner with clients, governments, and regulators to expand digital payments, strengthen acceptance networks, and deliver secure, scalable solutions that meet the needs of consumers and businesses. Combining global capabilities with local expertise, CEMEA plays a critical role in advancing Visa’s mission to enable commerce everywhere. Visa's Senegal team in Central Africa is a dedicated group of professionals committed to driving the company’s growth and innovation in this vital market. Comprised of experts in sales, marketing, product, consulting, regulatory affairs and customer support, the team works collaboratively to tailor Visa's global strategies to the local context. This role will report to the Head of Cluster - Western and Central Africa Francophone & Lusophone. What a Director, BD - Senegal does at Visa: As Visa’s senior representative in Senegal, the Director, BD will lead the country’s strategic agenda, deepen client and regulatory engagement and oversee Visa’s operations and performance across the country. Market & Strategic Leadership Define and execute Senegal’s specific strategy aligned with CEMEA region priorities‑specific strategy aligned with CEMEA region priorities Represent Visa with regulators (BoM), media, government bodies, and key ecosystem stakeholders Shape the local digital payments landscape by identifying growth drivers and removing operational and regulatory barriers Monitor evolving market dynamics, competitive activity, and regulatory changes to drive proactive strategic responses Responsible for full P&L management, including setting and managing budgets, revenue targets, account receivables, operating expenses, forecasts and delivery of agreed profitability KPI's Client & Ecosystem Engagement Serve as the primary point of contact for issuers, acquirers, merchants, fintech, PSPs, and government partners Lead sales, new business development and complex commercial negotiations as well as senior‑level (C‑suite) engagement Drive revenue growth across core products, value‑added services and commercial money movement solutions (e.g., B2B, remittances, government payments) Expand acceptance across the country by accelerating the adoption of secure, frictionless digital payment solutions and strengthening partnerships across the payments ecosystem Build, strengthen, and execute strategic account plans ensuring sustainable share growth and client partnership expansion Regulatory & Government Affairs Strong understanding of UEMOA regulatory and payments environments. Build and maintain strong relationships with BoM, key ministries, and national program Support the Country’s national digital transformation and financial sector development agendas under Vision 2030 Represent Visa in government led initiatives, working groups, and industry forums‑led initiatives, working groups, and industry forums Team & Site Leadership Foster a culture of collaboration, accountability, leadership excellence, and customer obsession, engaging with colleagues across Visa, endeavoring to provide guidance and support with complex negotiations and ensure the business is appropriately involved and informed about client matters, delivering solutions as one team. Ensure operational rigor, compliance, and an excellent employee experience across the Riyadh site Serve as the senior executive face of Visa in the Country, managing day today market leadership responsibilities‑to‑day market leadership responsibilities This is a hybrid position. Expectations of days in office will be confirmed by your hiring manager. Why this is important to Visa The Director, BD is a senior leader in one of Visa’s CEMEA region’s largest, fastest‑growing and most strategically important markets. This role plays a pivotal part in advancing Country’s Vision 2030 digital payments agenda, steering market‑level P&L performance and strengthening Visa’s presence amid the Country’s expanding role as a regional hub for digital transformation.
What you will need: 10+ years in payments, financial services, fintech, consulting, or related industries Strong understanding of UEMOA regulatory and payments environments. Proven track record in senior leadership roles and managing strategic external relationships Experience operating in Eastern Africa (Indian Ocean Islands) markets (Country experience strongly preferred) Demonstrated success in complex commercial environments, competitive markets, and high impact dealmaking A strong track record of sales leadership, developing and leading executive-level client relationships and new business opportunities with key partners, leveraging Visa’s products and services to build broader payments solutions. Strong B2B2C experience with knowledge of expanding into new customer distribution channels. The ability to navigate ambiguity, innovate, and lead business