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NielsenIQ is a top-tier global market research company providing comprehensive consumer buying behavior information based on product sales data and consumer research. Following our 2023 merger with GfK, we have expanded our survey categories and regions further.
The Strategic Analytics & Insights department supports NIQ's future growth by providing marketing solutions based on market research to clients across various industries. We support business problem-solving and management decision-making.
Lead survey projects from design through analysis report creation. Create questionnaires and interview guides, develop tabulation plans, coordinate with clients on survey content, analyze results, create reports, and present findings.
Clients include general consumer goods manufacturers in food/beverage/daily necessities, durable goods manufacturers in appliances/IT/automotive, and distribution companies. Many surveys are international, with opportunities to travel with clients for local survey observation.
Understand client business challenges and lead appropriate survey solution planning in collaboration with internal and external experts. Build long-term partnerships with client decision-makers as a consultant proposing actions based on analysis results.