Open Roles
The Digital Marketing Senior Specialist executes and optimizes digital touchpoints to drive engagement, loyalty, and performance. This role manages day-to-day digital operations including CRM programs, website content, technical enhancements, and performance metrics to ensure seamless campaign execution, measurable growth, and best-in-class customer experience.
The specialist develops and executes national and local marketing campaigns across email, website, and app platforms to drive retention and engagement. They own execution of Caniac Club messaging and offer delivery across all channels while building and managing a comprehensive digital content calendar and roadmap.
The role leads digital setup for new restaurant openings including landing pages and restaurant content. They maintain and update evergreen website content with brand accuracy and SEO optimization while monitoring digital performance metrics to identify opportunities for optimization.
The position partners with Customer Support and Operations teams to manage ratings, reviews, and digital product updates. They collaborate with development teams to prioritize and deploy UX and performance enhancements while maintaining accurate local listings across platforms including Google Business Profile and Apple Maps.
3+ years of experience in digital marketing or related field required.