Who We Are
Arrive Logistics is a leading transportation and technology company in North America, with plans to continue to significantly grow year over year. Our success is a testament to our remarkable team and what we are building together. We’re committed to providing employees with a meaningful work experience and have established an award-winning culture that supports personal and career development in a fun, casual, and collaborative environment. There has never been a more exciting time to get on board, so read on to learn more and apply today!
Who We Want
This marketing leadership role drives revenue growth by leading Digital Demand and Sales Enablement teams in close partnership with Revenue Generation and Technology leadership, and Executive Sponsors.
The role builds and scales digital programs, including email automation and paid channels, to accelerate pipeline velocity and sales productivity, while supporting product marketing initiatives that drive awareness and adoption of customer- and carrier-facing platforms. It leads go-to-market efforts for new modes and services, ensures alignment to sales priorities and business growth goals, and owns optimization of the marketing technology stack using automation and data to deliver scalable, measurable impact. The role is also accountable for Sales Enablement performance through effective collateral and consistent sales adoption.
The ideal candidate is a player-coach who can both execute and lead, with a strong ability to report marketing impact and build effective cross-functional partnerships.
What You'll Do
Digital Demand (DD) Marketing
Act as the organization’s leading expert on the email channel strategy, directly managing 250k+ annual email sends and supporting deliverability of 400k+ annual internal comms emails. Closely collaborate with business leaders across departments, leading intake of open-ended problem statements from business leaders to develop, execute and report on impactful strategic solutions in line with the company’s long term objectives. Oversee digital marketing operations, data optimization, and data integrity. Perform A/B testing and analyze results. Expertly manage in Marketo, Wordpress, GTM, GA4, and other components of our tech stack to establish, maintain, and report on unified digital tracking and attribution. Develop, maintain, and leverage integrations and automations across tech platforms owned by teams throughout the organization. Lead internal communications and coordination related to external campaigns to ensure the RevGen team is informed, engaged, and actively participating in program success. Responsible for developing and maintaining streamlined processes, in partnership with the Creative team, to ensure the external website remains fully up to date. Lead go-to-market planning and execution for new modes, services, and major initiatives in partnership with Product, RevGen, and Executive Sponsors.
Sales Enablement (SE)
Create industry leading content that holistically supports rep-led lead generation and walletshare expansion efforts through a variety of outreach frameworks, including general prospecting, ABM, quarterly business reviews, request for proposals, and modal cross-selling. Drive engagement and utilization of the self-serve content and associated content management platforms for sales reps by working closely with others in the marketing department. Enhance Arrive’s revenue streams by ideating and implementing new sales enablement tactics beyond collateral development, regularly reporting on progress in relation to company goals. Strategically evolve biannual surveys to increasingly capture leads and actionable customer insights Support website content by expanding sales enablement asset development and management process to include website-ready versions for rapid deployment to the platform. Oversee the distribution of website leads, ensuring they are delivered to the appropriate teams with a particular focus on modal leads.
Product Marketing, Data, & Productivity
Partner with the Product and Data teams to maximize engagement of new and prioritized ARRIVEnow capabilities. Own product messaging, positioning, and adoption strategy for customer- and carrier-facing platforms and capabilities. Perform data analysis to determine the return on programs and inform future opportunities; communicate progress, roadblocks and resolutions to company leadership. Act as a leader in the Marketing department, in part by providing other Marketing team leaders with new operational efficiencies from automated workflows, integrations, and AI. Synthesize performance data into clear, executive-level insights that demonstrate marketing’s impact on revenue, growth, and productivity.
Qualifications
8+ years of corporate experience (exposure to the industry is preferred) This role requires expertise in digital marketing tools (Marketo, GA4, etc.), data analysis, cross-functional collaboration, and team leaders