Our Demand Generation team has one mission: create a pipeline for our hungry sales teams. As Paid Marketing Manager, you will own pipe creation through paid channels for the North American market to speed up 360learning’s growth.
“Our DG team is world class. We are high performers with aggressive targets, but everyone is given the autonomy to execute as they wish. We’re constantly launching exciting new experiments, collaborating with other departments, and working as a team to hit pipeline goals.” - James Meincke https://www.linkedin.com/in/jamesmeincke/
Your objective is to create sales qualified opportunities by managing our paid channels:
→ Create ads for search and paid social
→ Define and monitor channel budgets
→ Optimize every step of the conversion funnel (thanks to our experiment process)
→ Follow up with BDRs to get qualitative insights on your actions
Within 1 month, you will:
Experience a comprehensive onboarding that includes an insight to our teams, culture, and product Own budget and performance for all our core PPC channels in the US: → SEM: Google Ads, Bing AdsDirectories → PPC: Capterra, E-learning Industry Launch your first marketing experiments to scale lead generation while being ROI efficient
Within 3 months, you will:
Take over budget and performance for paid social: LinkedIn / Facebook Ads Be accountable for the business opportunities in the US and their cost on paid channels Define and execute your marketing experiment roadmap to scale our paid channels & improve every paid marketing touchpoint Partner with US BDRs to improve paid leads follow up and increase conversion rate to business opportunities on these leads
Within 6 months, you will:
Collaborate with the rest of the US marketing team (content, events, product marketing) to create more ambitious & complex campaigns Follow up on business opportunities with Sales Feed the Product Marketing team with business insights based on your campaigns results thus building your knowledge of the L&D industry
Within 12 months, you will:
Convert the learnings from your marketing experiments on paid channels into strategic insights to build the North American marketing roadmap Unlock new paid acquisition channels to scale demand generation in North America
The Skill Set
Strong expertise with SEM (Google Ads) and Social (LinkedIn / Facebook Ads) Minimum of 2 years with first-hand online campaign management experience Data-focus: you start with numbers. You’re driven by performance Attention to detail: you know how to launch a campaign without a glitch and catch every typo Analytical skills: you quickly create reports, analyze performance methodically to identify bottlenecks and create experiments to tackle them Autonomy: you’re a problem solver who knows how to conduct projects on their own. You handle uncertainty well and quickly adapt in a hypergrowth fast-changing environment Written communication: your written communication is structured and crystal-clear Command of marketing automation tools (Marketo) and Salesforce a plus Experience in B2B SaaS is a plus Enthusiasm for our working environment explained here: https://bit.ly/Convexity360L
What We Offer
Compensation: Pay structure includes base salary, variable incentive pay, and company equity 📈 Benefits/Perks : Comprehensive health insurance starting your first day of employment 🏥 RRSP contribution matching 🏦 Generous parental leave 👶 Professional development opportunities through our own platform 📚 Balance: We offer unlimited days of annual PTO 🌴 5 days for sick leave 🤒 Holiday time in accordance with the Ontario Holiday Calendar 🗓 We are a remote-first organization and promote flexible work hours 🏠 Diversity, Equity, and Inclusion : We have 6 active ERGs including Mental Health, Environmental/Sustainability, Women, Parents, LGBTQIA2S+, and Ethnic Diversity. Each group has at least one executive team member serving as a member of the group, bringing greater awareness to each group’s activities and providing a quick path to impact 🤝 Corporate Social Responsibility : Review our CSR Charter: 360learning.com/blog/corporate-social-responsibility-charter 🌎🌏🌍 Culture : A framework that will help you make an impact - envision our way of working and our Convexity Culture: https://bit.ly/Convexity_360L & find out more about the teams, product and processes https://bit.ly/42H1ggC 🚀👩🏻💻🏆
Interview process
Screening call with the Talent Acquisition Manager Interview with Global Director of Demand Generation Homework & Debrief with Global and Local Demand Generation Leads Team Interview Culture-fit Interview with Chief Marketing Officer References & Offer! → Get ready using our Knowledge Base: https://bit.ly/42H1ggC
Who We Are
360Learning enables companies to upskill from within by turning their experts into champions for employee, customer, and partner growth. With our LMS for collaborative learning, Learning & Development teams can accelerate upskilling with the help of inter