Who are we looking for:
We are looking for a commercially strong, analytical, and self‑directed marketing leader with demonstrated experience building and mobilizing strategic marketing programs that translate directly into measurable business outcomes. You thrive in environments where strategy, execution, and cross‑functional alignment intersect, you approach challenges with a practical and scalable approach, and you can confidently lead both big‑picture vision and on‑the‑ground delivery.
You must be comfortable owning a complex and evolving marketing architecture spanning four countries and multiple business units, as well as integrating newly acquired businesses into a cohesive marketing ecosystem.
Role Overview:
Daniels Health is seeking a highly strategic, commercially minded Marketing Director to lead the end‑to‑end marketing strategy for our Hazardous Waste Division across the United States, Canada, and the UK; a division which encompasses four unique brands across the three countries. This role is critical in shaping the market positioning, growth trajectory, and long‑term competitiveness of a multi‑brand, multi‑country portfolio during a period of accelerated expansion and brand transformation.
Reporting directly to the Chief Marketing Officer, the Marketing Director of our Hazardous Waste Division will be on the front foot of driving marketing strategy for each of the respective brands and regions, working with Sales Leadership, and our inhouse digital marketing and creative teams to translate this into elevated brand presence and commercial outcomes. As a global director, this role will also be responsible for systemizing and refining standardization across marketing and sales processes; and at a day to day level, directly supporting the sales organization through aligned, data‑driven, and scalable initiatives.
Financial Dimensions:
In accordance with company delegated authority manual
What you will do:
Strategic Leadership
· Own and evolve the overarching marketing strategy of our hazardous waste division and its subsidiary brands, ensuring alignment to commercial targets, brand expectations, and regional market requirements.
· Serve as the strategic custodian of all marketing platforms, ensuring consistent governance, optimization, and adoption across regions.
· Identify and implement growth opportunities across brands, regions, and product verticals.
· Blueprint and direct strategic content and audience focus across our brand-specific digital channels, working with our Digital Marketing Director and specialists to ensure all digital marketing efforts are cohesively aligned with commercial goals
· Manage budgets, forecasts and ROI on all marketing campaigns and utilize strong analytical reporting skills to optimize for continued best-results
· Build and maintain subject matter expertise on the implementation of multi-channel tactics
Revenue Alignment & Growth Enablement
· Partner with Sales Leadership to develop and execute integrated go‑to‑market programs that increase pipeline generation and accelerate revenue. Partner to understand market trends, revenue and margin traits across different customer and service verticals, and user behavior; driving refined focus on high return investment and how we influence a seamless customer experience.
· Drive omni‑channel awareness and demand‑generation strategies, balancing brand elevation with bottom‑funnel performance.
Campaign & Channel Ownership
· Lead multi‑channel acquisition campaigns, including paid media, SEO, email automation, and digital conversion pathways, working with our Digital Marketing Director and channel specialists to ensure all digital marketing are cohesively aligned with brand and commercial goals.
· Ensure strong cross‑functional alignment with Content, Design, Sales, Digital, and Brand teams to deliver cohesive, high‑impact initiatives.
· Owning the internal adoption of marketing campaigns and initiatives across our sales teams, setting benchmarks, driving system and process accountability, and proactively bringing stakeholders on the journey.
Analytics, Reporting & Optimization
· Implement and maintain a robust analytics framework to measure marketing effectiveness, channel performance, and ROI.
· Provide actionable insights to commercial stakeholders, turning data into learnings, optimized strategies and clear recommendations.
· Manage divisional marketing budgets with accountability for ROI and long‑term investment efficiency.
Transformation & Innovation
· Lead the integration of newly acquired ventures into Daniels Health’s unified marketing ecosystem.
· Provide direct leadership oversight on the implementation of new websites, marketing and sales platforms and technologies
· Identify and operationalize AI‑driven and emerging technology solutions to improve campaign efficiency, reportin