RESPONSIBILITIES:
Own and lead the end-to-end design of critical digital experiences that drive acquisition, conversion, and retention, with a focus on ecommerce experiences. Shape and evolve complex user flows and information architecture to create clear, intuitive paths to conversion as our offerings evolve. Balance near-term execution with long-term thinking by designing improvements that ladder into an evolving platform architecture, ensuring today’s decisions set up scalable, cohesive experiences over time. Translate growth opportunities into thoughtful product solutions grounded in user behavior, data insights, and effective design patterns, consistently delivering work with exceptional visual craft. Work closely with product managers, engineers, and data analysts to shape strategy and drive execution, ensuring high-quality implementation and moving initiatives forward with clarity. Work within an experimentation-driven team, using data to inform hypotheses, design A/B tests, and iterate quickly while driving measurable improvements in key conversion metrics and balancing speed and craft. Take ownership of key initiatives by defining problems, shaping direction, and driving work forward with a clear point of view grounded in strong design fundamentals. Leverage AI and emerging tools to accelerate exploration, prototyping, and iteration, bringing a technically curious mindset and comfort working close to implementation. Contribute to WHOOP’s design culture by sharing expertise, giving feedback, and helping raise the bar for product quality across the team.
QUALIFICATIONS:
Multiple years of experience designing ecommerce, purchase flows, or other transaction-oriented products, with a deep understanding of how users evaluate, decide, and complete actions within digital experiences (not including co-ops, internships, or academic projects). An exceptional portfolio of shipped digital product work that demonstrates exceptional visual craft, clarity in complex flows, and the ability to deliver production-ready experiences. Proven experience designing for measurable, conversion-focused outcomes such as acquisition, purchase, or retention, with a strong understanding of funnel optimization, experimentation, and using data to inform and evaluate decisions. Demonstrated strength in information architecture and designing end-to-end flows that simplify complexity and guide users through multi-step journeys. Deep proficiency with modern design tools and workflows (Figma, prototyping, component libraries), combined with strong technical fluency and the ability to leverage AI and code-adjacent tools to accelerate design and prototyping, while collaborating closely with engineering to bring ideas to life. Strong ability to own and drive multiple initiatives simultaneously, influencing cross-functional partners and influencing product direction while elevating team craft. Clear decision-maker and communicator who can articulate and defend design decisions using strong design principles, heuristics, and data, building alignment across stakeholders.