Open Roles
The Senior Analyst, Qualitative supports the delivery of qualitative research projects across Philippines while contributing to broader initiatives across the APAC Qualitative Practice. This role plays a key part in executing high-quality qualitative work including fieldwork, analysis, insight synthesis, reporting, and coordination.
You will help clients understand consumer behavior and make more confident brand, innovation, and customer experience decisions. Experience or interest in Ethnography, Semiotics, Design Thinking, Behavioral Science, or Cultural Insight is highly valued and contributes to deeper, more strategic insight development.
Support end-to-end delivery of qualitative studies including recruitment, scheduling, logistics coordination, and fieldwork setup. Assist in moderating or co-moderating in-depth interviews, focus groups, ethnographies, or digital qual sessions. Prepare discussion guides, stimulus materials, and fieldwork documentation.
Take detailed observation notes, summarize key themes, and support coding, clustering, and early insight generation. Conduct desk research, category reviews, and cultural scans to enrich analysis. Assist in developing client reports, slides, charts, and presentations with clear storytelling.