To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Product Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. Salesforce is seeking an experienced and entrepreneurial Senior Director of Product Management to join our Data 360 Segmentation and Activation team. Salesforce Data 360 is the #1 Customer Data Platform and is consistently named the leader by analysts. This role is responsible for defining, delivering and scaling adoption of key capabilities that help our customers transform their unified customer data into actionable audiences and activate data for those audiences to personalize every experience across marketing, advertising and the Customer 360. You will join a winning, highly visible team defining the vision, strategy, and execution for segmentation and activation with broad impact across Product, Engineering, GTM, and Salesforce’s largest enterprise customers. What You’ll Do Product Strategy & Vision Define and drive the long-term vision and roadmap for Data 360 Segmentation and Activation, aligned to Salesforce Data 360 and Customer 360 strategy including our agentic strategies Identify new opportunities to unlock customer value through advanced segmentation, real-time activation, and cross-channel orchestration Balance platform scalability with marketer and business usability, ensuring capabilities meet enterprise-scale and real-time requirements End-to-End Product Leadership Own the full product lifecycle from customer discovery and requirements definition through delivery, launch, and adoption Translate customer, partner, and internal stakeholder needs into clear product requirements and prioritized roadmaps Drive measurable outcomes including adoption, customer satisfaction, and business impact Customer & Market Leadership Engage directly with enterprise customers, partners, and field teams to understand real-world use cases, pain points, and emerging trends Represent Salesforce as a subject matter expert in segmentation, activation, and customer data platforms Incorporate evolving privacy, consent, and regulatory considerations into product design Cross-Functional Execution Partner closely with Engineering, UX, Data Science, and Architecture teams in an agile environment to deliver high-quality, scalable capabilities Align across multiple Salesforce clouds and platform teams to ensure consistent design, interoperability, and adoption Influence without authority across a complex stakeholder ecosystem Go-to-Market & Evangelism Support launches by enabling Sales, Solution Engineering, Customer Success, and Partners with product narratives, demos, and enablement assets Participate in key customer engagements, executive briefings, and industry events Act as a champion for segmentation and activation internally and externally Who You Are You are a strategic product leader who thrives at the intersection of data platforms, marketing technology, and enterprise SaaS. You are equally comfortable shaping vision and getting into execution details, and you bring clarity and alignment to complex, multi-stakeholder environments. Required Qualifications 12+ years of experience in product management, including ownership of major platform capabilities or product lines Proven experience building and scaling data platforms, customer data platforms (CDPs), or activation technologies Strong understanding of segmentation, activation, identity, and data modeling concepts Demonstrated ability to define and execute product roadmaps in complex, cross-functional organizations Excellent communication skills with experience presenting to executive leadership and customers Bachelor’s degree in Computer Science, Engineering, or a related field, or equivalent practical experience Preferred Qualifications Experience delivering products for marketers, advertisers, or data-driven customer engagement teams Familiarity with Salesforce Platform, Data Cloud, Marketing Cloud, or CRM ecosystems Experience with privacy, consent management, and data governance considerations (e.g., GDPR, CCPA) Strong technical fluency across modern data stacks, APIs, and real-time systems Experience working with global and distributed teams Why This Role Matters Data 360 Segmentation and Activation sit at the heart of how Salesforce customers turn unified data i