Purpose: • Execution of marketing and sales strategies to optimize brand performance based on market needs. • Leading the In-Field Teams’ to execute marketing & sales initiatives, coordinating all activities related to marketing materials, and supporting other In-Field Teams’ related processes placing the patients' needs at the center of any efforts and operating within AbbVie business code of conduct, policies and all applicable laws and regulations. Responsibilities: • Actively engage with multiple stakeholders to foster gathering of insights. • Support implementation of Marketing-led initiatives including supporting coordination with partner agencies to deliver appropriate and multi-channel and digital campaigns. • Share In-Field best practices, and support In-Field Teams in their tactical executions to align In-Field Team activities. • Support marketing colleagues in the development of marketing materials, in gathering information for forecasting and KPI monitoring. • Organize and coordinate symposiums, congresses on national & international levels. • Collect feedback about market condition changes, competitor activities, etc., and forward this information to the management and the team. • Execute digital transformation and support IFT in implantation. • Differentiate AbbVie’s value proposition with health providers assigned and identify, develop and maintain disease state experts and speakers/advocates in order to maximize brand performance.
• Minimum requirement: Bachelor’s degree in a Pharmaceutical, Medical, or Life-Science field. • Additional marketing qualifications are an advantage. • At least one year of experience as a Medical Specialist within Specialty Medicines is essential. • Experience in a multinational organization, particularly with Hemato-Oncology products, is an advantage. • Understands the market, range of customer and stakeholder needs as well as issues related to the Hemato-Oncology therapeutic area, the healthcare environment and evolving landscape. • Knowledge of the pharmaceutical industry business, policies, and procedures. • Ability to apply strong patient empathy and understanding of customer needs when developing tailored messages and materials. • Knowledge of basic marketing skills and principles for conducting market research. • Digital knowledge and experience. • English in high-level proficiency.
Key Stakeholders: • Internal: Brand Team Leader, Brand Team members, In-Field Teams. • External: Healthcare Providers, Agencies, and other stakeholders as appropriate AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html