The Marketing Manager is responsible for managing all aspects of strategy and execution for Marketing programs including advertising, direct mail and database, public relations, loyalty program, special events, promotions, and entertainment. The Marketing Manager: Hires, motivates, evaluates, and manages staff in order to ensure that team members receive adequate guidance and resources to accomplish established objectives. Develops, implements, and monitors department standards, guidelines, and objectives, and maintains other administrative processes such as budget and staffing to ensure proper planning and efficient operation of department. Is responsible for morale of department through quality of supervision and training and provides training for all department personnel to ensure customer service standards are met. Works closely with–Director of Marketing on the development of long- and short-term strategies for all Marketing components – loyalty program, direct mail, advertising, events, promotions, and entertainment. Manages agency creative and production functions for development of all property marketing materials to support key operational areas: manage workflow for all advertising products – print, online, web, radio, television. Acts as primary contact for outside agencies, media affiliates, and vendors; oversee, enhance, and monitor communication; ensure maintenance of, and adherence to, budgetary guidelines and timely and accurate delivery of all Marketing materials. Implements, and evaluates media plans, public relations and community relations activities, and all other property marketing expenditures to order to ensure program effectiveness; implements improvements based upon property performance. Guides staff in interpretation of comping policies to ensure consistent practice in rewarding tracked players for various levels of play; reviews complimentary offers, ensuring proper usage. Meets and communicates with staff and other departments to facilitate planning for fulfilling their special promotional needs such as for parties, etc. Directs all clerical duties associated with the Marketing department including scheduling appointments, maintaining files, and records. Is responsible for the development and execution of creative and promotional solutions in response to competitive issues and problems. Determines supplies necessary for Marketing activities to ensure the timely procurement of necessary parts and that par inventory is maintained; coordinates the upkeep and maintenance of equipment to ensure proper operation. Creates an atmosphere that induces guests to have Belterra Casino Resort as their casino of choice; responsible for actively building and retaining customer relations and acts as a mentor to employees in order to provide excellent customer service. Responds to the needs of guests and resolves guests’ concerns or complaints in order to maintain and retain positive customer relations. Ensures all employees have adequate training, skills, and resources to properly perform job functions. Ensures general employee population is aware of changes affecting the customer and loyalty program.
Ability to research, analyze, comprehend, and act upon information and be aware of the business environment in order to effectively manage areas of responsibility. Ability to communicate effectively with guests, outside contacts, and all levels of team members. Ability to observe and direct actions of subordinates. Must be able to use all equipment associated with the position, including but not limited to computer keyboard. Position is at times subject to varying levels of crowds, noise, and smoke, the severity of which depends upon customer volume. Ability to effectively and efficiently move around all work areas. Must be flexible to work varying shifts and time schedules as needed. Knowledge of the casino and tourism business. Understanding of the regional geographic market that the casino will attract. Understanding of the technical workings of media and media buying; advertising; research; public relations; and promotions. Complete familiarity with budgeting process, financial statements, and basic accounting principles; understanding of corporate and property-specific policies and procedures. Knowledge of strategic marketing, planning, and organizational and project tracking. Must be able to obtain and maintain all licenses / certifications per Federal, State, and Gaming regulations. Must be at least 21 years of age. This knowledge and these skills are typically acquired through a Bachelor's degree in Marketing, Advertising, Hospitality, or related field, in addition to three years progressive casino marketing experience or five years of marketing/advertising and/or marketing related experience.
Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual