Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Director, Analytics, Services EEMEA - Turkey Director Analytics, EEMEA Who is Mastercard? Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all. Overview Services is a key growth driver for EEMEA. The Network Services team accelerates commercialization and distribution of all Services solutions across three product groups-Security Solutions, Consumer Acquisition & Engagement and Business & Market Insights- through every Services distribution channel, at scale. We also enable synergies with other Mastercard product groups. Our mandate: deliver sustainable, recurring revenue powered by value-based pricing, innovative business models, tailored propositions and resilient go-to-market strategies across priority customer segments and buying centers. Role Overview The Director Analytics leads the analytical, financial modeling and portfolio performance functions that enable data-driven commercialization and monetization decisions for new Services products, concepts and innovations across all Services distribution channels. Reporting to the VP Strategic Pricing & Analytics, this role is responsible for designing and delivering analytical frameworks, business case models and performance insights that inform investment, pricing and revenue optimization strategies. The goal is to translate financial, market, and competitive insights into actionable commercialization strategies that drive revenue growth, portfolio profitability and go-to-market effectiveness. The Director partners closely with the Network Services Commercialization team, Product Groups, and Finance to create an integrated, insight-led approach to portfolio performance, yield management and revenue orchestration. The role blends analytical rigor with commercial acumen to guide high-impact commercialization, investment, pricing, and growth decisions across the EEMEA Services organization. The Director Analytics role is based in Istanbul, Turkey Key Responsibilities: • Develop and maintain financial and business case models to evaluate new products, pricing and commercialization opportunities, quantifying revenue potential, margin impact and ROI. • Design and institutionalize analytical frameworks, models, and dashboards to measure and optimize revenue, yield and margin performance across Services products, channels and segments. • Lead portfolio analytics and performance management, driving data-driven insights, scenario modeling and profitability assessments to inform investment and commercialization strategies across Services products, channels and segments. • Conduct elasticity analysis, competitive benchmarking, and market assessments to guide pricing and deal strategies that enhance yield and commercial outcomes. • Translate analytical insights into actionable recommendations for leadership, shaping pricing strategy, resource allocation and commercial decision-making. • Collaborate cross-functionally with Finance, Product, Sales and Network Services to align analytics, pricing and commercialization governance with enterprise growth and margin objectives. • Champion data-driven decision-making by building analytical tools, dashboards and scorecards that enhance visibility, accountability and pricing discipline across the Services organization. • Leadership & People Management: Proven people leader with experience building and managing high-performing analytical teams across on-site and virtual environments. Skilled in coaching, workload prioritization and driving consistent analytical rigor and high-quality insights across all deliverables. All About You: • Proven expertise in financial analytics, data modeling, and portfolio performance management within payments, fintech or financial services. • Combines analytical depth with commercial acumen, translating complex data into strategic insights that inform pricing, monetization a