Business Development Manager, ARM Consumer Solutions Description - Who are we? HP creates innovative technology solutions for professionals, businesses, public sector organizations, and consumers. From printing to personal systems, HP delivers solutions worldwide to help customers tackle their most complex challenges. Our vision is to create technology that makes life better for everyone, everywhere — for every individual, every organization, and every community around the globe. This is what drives us: what we do, what we create, how we invent and reinvent, and how we design extraordinary experiences for all our customers. For more information, please visit: http://www.hp.com/fr Job description As the Business Development Manager for ARM-based Consumer Solutions, you will lead the creation and execution of 4P strategy (Product, Price, Place, Promotion) tailored to local market dynamics. Your role is pivotal in enabling go-to-market success, ensuring product readiness, and driving performance through targeted execution and sales enablement. At HP, we deliver exceptional Consumer Compute solutions with cutting-edge design, performance, and ecosystem integration. Setting new standards and creating unforgettable experiences for consumers globally. The mission is to level up the Market Category, Sales team, and rest of the key stakeholders with in-depth knowledge of HP Consumer solutions, develop strong 4P plans and support execution in countries. Our focus on diversity, equity, and inclusion not only fuels our culture, innovation, and growth mindset — it makes a difference in the workplace, the marketplace, and our communities. We know that thoughtful ideas can come from anyone, anywhere, at any time. Key Responsibilities Strategic Planning & Route-to-Market Enablement Build and align the 4P plan across direct and indirect retail channels within the country, ensuring coverage and consistency. Define product positioning, promotional strategy, and pricing architecture tailored to local market conditions, competitive landscape, and each route-to-market. Collaborate with regional and global category, marketing, and channel teams to ensure alignment with broader business goals. New Product Introduction (NPI) Execution Ensure product readiness for launch execution of ARM-based Consumer products in the country. Drive readiness across local sales, marketing, and partner teams, including evangelism of products for local trainings, demos, etc. Monitor launch execution and provide feedback for continuous improvement. Target Setting & Execution Monitoring Define performance targets by route-to-market and strategic partners, ensuring alignment with business objectives and execution capabilities. Track category performance against targets and KPIs, identifying gaps and recommending corrective actions. Provide regular updates to leadership and collaborate with stakeholders to ensure accountability and progress. Education & Experience Recommended Four-year or Graduate Degree in Business Administration, Marketing, or any other related discipline or commensurate work experience or demonstrated competence. Typically has 7+ years of work experience, preferably in business development, sales, marketing, product marketing, product design, or a related field. Knowledge & Skills PC Industry Knowledge: A deep understanding of the Consumer PC industry, including market trends, emerging technologies, and consumer segments. Collaboration & Communication: Excellent collaboration and communication skills to work effectively with cross-functional teams, such as product development, sales, and creative, to ensure seamless execution of marketing initiatives and drive business results. Project Management: Strong project management skills to effectively coordinate and prioritize multiple marketing initiatives, ensuring timely execution and successful campaign implementation. Marketing Strategy: Proficiency in developing comprehensive marketing strategies tailored specifically to the market, considering product positioning, target audience, and competitive analysis. Analytical Skills: Strong analytical abilities to gather and interpret market data, consumer insights, and performance metrics to inform strategic decision-making and optimize sales and marketing campaigns. Why join HP France? At HP France, we offer meaningful, high-responsibility assignments that you will have the opportunity to shape and grow through your engagement, skills, and initiative. This role can be the first step in a rewarding career, opening up opportunities both in France and internationally within a company that is a leader across most of the markets it serves. Joining us also means enjoying a healthy work-life balance, along with benefits such as meal vouchers, discounts on HP products, and much more. Driven by a strong corporate culture, our employees actively contribute to numerous internal networks (NextGen, Women@HP , the Workplace Well-being Team, etc.) and exter