Ready to be pushed beyond what you think you’re capable of? At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system. To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems. Our work culture is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be. While many roles at Coinbase are remote-first, we are not remote-only. In-person participation is required throughout the year. Team and company-wide offsites are held multiple times annually to foster collaboration, connection, and alignment. Attendance is expected and fully supported. We are looking for a high-caliber Senior Product Manager to lead the Trading Growth strategy for the Base App. You will be responsible for helping define how millions of users trade onchain while simultaneously building the "engine" that brings them in, keeps them engaged, and brings them back. You will operate horizontally across Core Product (Trading, Search & Discovery), Foundations, and Onramps/Payments/Onboarding. While you will help to shape the core trading flows to drive revenue, your primary mission is to increase monthly active transacting users and trading market share by driving user acquisition, engagement, and retention. What You’ll Be Doing Own the Growth Engine: Lead the strategy and execution for acquisition and retention loops, including referral/affiliate programs, win-back flows, and gamification mechanics (e.g., mystery boxes and trading competitions). Optimize Core Trading: Own end-to-end development for trading experiences. You’ll ensure that once a user is "grown" into the app, they encounter the most intuitive and efficient spot and derivative trading flows in the onchain ecosystem. Master the Engagement Loop: Co-own high-intent systems like Watchlists and Price Alerts with the Trading team, using them as hooks to drive users back into the app via a sophisticated, ML-driven push notification and CRM strategy. Experiment at Scale: Drive a rigorous data-driven culture by running A/B tests on onboarding funnels, abandonment flows, and notification delivery to continuously improve conversion and execution quality. Build Growth Infrastructure: Oversee the "Growth Platform," including the ML/policy layer for intelligent notifications, attribution tracking for paid marketing, and the Activity Tab UX. Cross-Functional Leadership: Collaborate with Engineering, Design, and Data Science to balance "0-to-1" trading primitives with "1-to-N" growth optimizations. Partner with Legal, Growth, and Finance to ensure all growth incentives and trading features meet global compliance and liquidity standards. What We Look For in You 7+ years of Product Management experience , specifically within consumer-facing fintech, exchange, or onchain trading environments. Growth Mastery: Proven track record of scaling products via lifecycle marketing, referral loops, and retention mechanics. You know how to move the needle on MATU and trading activity. Trading Sophistication: Deep understanding of market structure, order types, execution quality, and liquidity. You can speak the language of both a growth hacker and a high-frequency trader. Analytical Rigor: Deep experience with data-driven development—defining North Star metrics, navigating attribution complexity, and running high-velocity experiments. Entrepreneurial Execution: The ability to thrive in high-ambiguity environments, making tough trade-offs to ship high-quality products on time. AI Fluency: Demonstrated ability to integrate generative AI tools into your daily workflow to increase efficiency and deliver business-ready outputs. Nice to Haves Direct experience contributing to or collaborating with onchain protocols and decentralized communities. Experience in brokerage or market-making environments (clearing, settlement, or microstructure) ID: P75698 Pay Transparency Notice: Depending on your work location, the target annual base salary for this position can range as detailed below. Total compensation may also include equity and bonus eligibility and benefits (including medical, dental, vision and 401(k)). Annual base salary range (excluding equity and bonus): $207,485 — $244,100 USD Please be advised that each candidate may submit a maximum of four applications within